English fashion guru known as Zoella who won the Established Beauty Blog Award in 2011 for her YouTube videos. In 2014, she received a Teen Choice Award for Most Popular Web Fashion/Beauty Star. She has earned over 7 million YouTube subscribers. She is one of YouTube's most followed fashion experts, much like her American counterpart Blaire Fowler.
She created her Zoella YouTube personality as a result of boredom at home in 2009.
She began dating fellow web star Alfie Deyes in 2013. Her brother Joe is also a popular YouTuber.