Popularizer of popcorn through countless commercials, talk shows, and radio pitches.
He and his partner bought a seed business together, with Redenbacher spending the next several decades engineering a popcorn that was fluffier than the leading brands with fewer unpopped kernels.
He began selling his kernels from the back of a car, and his popularity grew after he appeared on the television show To Tell the Truth, stumping a panel that included Joe Garagiola.
He started a successful fertilizer company after graduation, devoting his free time to improving popcorn.
He grew up in Brazil, Indiana, and was married twice with two daughters.