Series regular since season 2 of the BAFTA award-winning reality series Made in Chelsea.
He created the fashion label Serge DeNimes and has a blog called Proudlock Style. he designed shoes for the brand Oliver Sweeney.
He is friends with Made in Chelsea co-star Jamie Laing.
He was educated at Eton College and earned a Fine Art degree from Newcastle University.
His mother Lena Proudlock was also involved in fashion. He began a relationship with Lucy Watson in 2014.