Good taste in fashion, Cloecouture was widely known for her video uploaded on YouTube about beauty, lifestyle, singing, etc. Her YouTube channel attracts more than 70 million views and owns more than 1 million subscribers. She appeared in an article of Wall Street Journal in 2011 and on Today Show in 2012
She started making videos in 2011 at the age of fourteen. It is said that Cloecouture looks like Kylie Jenner, an American reality television celebrity.
Cloecouture lives with her family in Florida, United States. She has two sister named Mia and Sage.