Bethany Noel Mota is an American fashion designer and social media personality who rose to fame for her haul videos, in which she shows her fashion purchases via the internet. She uploads videos of outfit ideas, makeup and hair tutorials, recipes, and do it yourself ideas. Mota has partnered with JCPenny and Forever 21, and in 2013, she launched a clothing and accessories line at Aeropostale. In 2014, she was named one of The 25 Most Influential Teens of 2014 by Time Magazine.
Mota is of Mexican and Portuguese descent and was homeschooled through most of her education. She started with her YouTube channel, Macbarbie07, created in 2009.